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Toyota 8-Series forklifts are proving integral to the operational efficiency at one of Australia's largest powder coating companies.

Established in Western Australia in 1984, Supacoat specialises in powder coating large items such as street lighting columns, power generator enclosures, building trusses and large sliding gates.

Its state-of-the-art, 3000m2 facility in Welshpool, near Perth, boasts the biggest batching oven in the country, extendable to a length of 15 metres.

Supacoat owner Max Carson said the company's three Toyota 8-Series forklifts - two 2.5-tonne models and one 3.0-tonne model - enhanced the operation and consistently delivered in an environment where quality of finish was critical.

"The size of many of the items we coat demands fork handling so we can hang parts for coating, remove parts once they've been coated, and load our customers' trucks," Mr Carson said.

"The Toyota 8-Series forklifts are great for us as they are so easy to operate and very reliable.

"They are also operated by a number of different people daily, and their user-friendly control layout means drivers can get straight into the 8-Series and on with the job quickly.

"All this reduces the chance of operator error and helps to achieve the finish our customers demand."

In addition, Mr Carson said the 8-Series forklifts had helped ensure Supacoat remained an injury and incident-free workplace.

"The forklifts eliminate the risk of back stress injuries by assisting with almost all the lifting in our new factory," he said.

"The 8-Series' compact container masts also make working on the floor easier and safer when drivers operate under our overhead track system while loading and unloading parts for powder coating."

Toyota Material Handling Perth branch Area Sales Manager Tony McGuire said Toyota 8-Series forklifts helped get the job done, regardless of the brief.

"8-Series forklifts offer leading design and safety features, such as Automatic Fork Levelling Control to level forks during loading and Active Control Rear Stabiliser, which locks the rear axle to help reduce the potential of lateral tip-overs.

"These are particularly useful attributes for a business like Supacoat, which has very specific demands and must provide the highest quality results, on a very large scale, to all its clients.

"Toyota forklifts contribute to a business' factory floor operations no matter how awkward or difficult the task."

For more information on TMHA's product ranges, freecall Toyota Material Handling Australia on 1800 425 438 or visit


Notes to Editors:

Toyota Industries Corporation (TICO) is the global leader in materials handling, according to one of the world's foremost material handling publications - American trade magazine Modern Materials Handling. TICO has been the global leader since 2001. Modern Materials Handling in its August 2010 edition named TICO number one, based on its worldwide 2009 financial year forklift truck revenue of $US 4.6 billion (approximately $AUD 5 billion). In addition, TICO was the number 31 in Fortune Magazine's 2008 list of the world's 50 most admired companies and number 479 in the 2008 Fortune Global 500 list for the world's largest corporations.

Australian Operations
Toyota Material Handling Australia (TMHA) is the Australian subsidiary of TICO. It distributes the TICO leading material handling brands of Toyota Industrial Equipment, BT Lift Trucks and Raymond Forklifts, along with the its range of Huski skid steer loaders. TMHA provides world-leading materials handling products and services to customers across Australia.

Within Australia, almost 50,000 Toyota Industrial Equipment forklifts have been sold, and the brand has been the Australian counter-balance forklift market leader since 1987. Toyota's selection of internal-combustion and battery electric counter-balance forklifts range from 0.9 tonnes right up to a massive 24.0 tonnes.

BT is the world's largest producer of Warehouse Trucks. It has been one of the world's leading warehouse forklift brands for over 50 years, with a range of products committed to increasing productivity and reducing materials handling costs.

The Raymond Corporation is the leading North American provider of Warehouse materials handling solutions that improve space utilisation and productivity, with lower cost of operation and greater ease of use.

Leading powder coating company Supacoat and its owner Max Carson rely on Toyota 8-Series forklifts to get the job done.