25 October 2011
PINK TOYOTA TOWING TRACTOR SUPPORTS BREAST CANCER AWARENESS
Travellers at Brisbane Airport have witnessed a unique Breast Cancer Awareness promotion in recent weeks, thanks to a pink air freight Toyota towing tractor.
Australian Air Express asked Toyota Material Handling (TMH) to paint the 2.5-tonne capacity Toyota 2TD25 towing tractor pink, including a breast cancer logo.
The tractor's daily duties include towing airline freight containers to the Brisbane Airport domestic and international terminals.
Australian Air Express Queensland airports manager Steve Brodby said thousands of airline customers have seen the breast cancer message every day, from the terminal lounges and while waiting for take-off.
"We at Australian Air Express all know someone who has been touched by this disease in one way or the other, so each year we've been doing our part to raise awareness," he said.
"This year, we decided to lift our effort to the next level."
The specially painted towing tractor was delivered to Australian Air Express's Brisbane Airport depot on 10 October - where the entire staff turned out in pink shirts for the occasion.
More than 12,000 Australian women are diagnosed with breast cancer each year, according to the Cancer Council.
Tragically, more than 2500 lose their lives to the disease.
Pink Ribbon Day on Monday 24 October gave Australians the opportunity to show their support for the one in nine Australian women who will be diagnosed with breast cancer by the age of 85.
"A diagnosis of breast cancer can be a traumatic experience that can severely disrupt a woman's family and working life. However, outcomes are improving," said the CEO of Cancer Council Australia, Professor Ian Olver.
"By participating in events like Pink Ribbon day, the public can help Cancer Council provide support services to improve the quality of life for those affected by breast cancer, along with research into potential new treatments and prevention measures."
Breast cancer is the most common cancer diagnosed in females in Australia and it is estimated that almost 13,300 Australian women will be diagnosed this year.
A lesser known fact is that approximately 100 Australian males will also be diagnosed with the disease.
The Australian Air Express towing tractor is TMH Qld's second involvement with specially painted machines for cancer awareness.
In 2008 TMH (QLD) painted two Toyota 8-FG20 forklift trucks (one pink and one blue) so Pershouse Produce could spread the breast cancer and prostate cancer message at the Brisbane Produce Markets.
For more information on Toyota Material Handling Australia freecall 1800 425 438 or visit www.toyotamaterialhandling.com.au.
Notes to Editors:
Toyota Industries Corporation (TICO) is the global leader in materials handling, according to one of the world's foremost material handling publications - American trade magazine Modern Materials Handling. TICO has been the global leader since 2001. Modern Materials Handling in its August 2010 edition named TICO number one, based on its worldwide 2009 financial year forklift truck revenue of $US 4.6 billion (approximately $AUD 5 billion). In addition, TICO was the number 31 in Fortune Magazine's 2008 list of the world's 50 most admired companies and number 479 in the 2008 Fortune Global 500 list for the world's largest corporations.
Toyota Material Handling Australia (TMHA) is the Australian subsidiary of TICO. It distributes the TICO leading material handling brands of Toyota Industrial Equipment, BT Lift Trucks and Raymond Forklifts, along with the its range of Huski skid steer loaders. TMHA provides world-leading materials handling products and services to customers across Australia.
Within Australia, almost 50,000 Toyota Industrial Equipment forklifts have been sold, and the brand has been the Australian counter-balance forklift market leader since 1987. Toyota's selection of internal-combustion and battery electric counter-balance forklifts range from 0.9 tonnes right up to a massive 24.0 tonnes.
BT is the world's largest producer of Warehouse Trucks. It has been one of the world's leading warehouse forklift brands for over 50 years, with a range of products committed to increasing productivity and reducing materials handling costs.
The Raymond Corporation is the leading North American provider of Warehouse materials handling solutions that improve space utilisation and productivity, with lower cost of operation and greater ease of use.
An Australian Air Express Toyota 2TD25 towing tractor at Brisbane airport, with a special paint scheme for breast-cancer awareness.